...Sony Playstation 1 & 2 sold over 214 million units. Whew that is mind boggling! Ever wondered how Sony managed to reach this level of success? Success is about technological superiority, branding, costing, and popularity. Sony has over the years established and maintained a world-wide credibility. In the gaming world, Sony has gained and maintained a strong presence. It addressed in totality the four Ps: Product, Price, Promotion, and Placement.

Market watchers who have kept their finger on the pulse of the gaming console market feel that Sony Playstation will maintain its lead as:

1.The conglomerate has created an indelible brand recognition. In the 80s and 90s the No1 slot was held by Nintendo, today gaming is synonymous with Sony PlayStation. Even the launch of xbox 360 has not moved Sony Playstation from its popularity or position as market leader. Playstations 1&2 have established a loyalty in gamers and PS3 will benefit from this established presence. Creation of a strong and sustaining brand presence just ensured that a la...more

Online Game Reviews Make People Buy and Play

...Information along the lines of performance ratings, genre, review on the actual game play or special features of the game, the positive and negative aspects of the game, what console it plays on, who created the games, and the overall rating for the audience it is initially targeted to.

The gaming industry has become a multi-billion dollar enterprise, which has infected everyone from, every known aspect of society. From rich to poor, child to adult, everyone has had come in contact at on point in time with video games, so much now that there is a need for these reviews to act as advertising to the masses. Also for the amazing amount of different genres and more realistic video games being produced monthl...more

What Causes The "Red Ring Of Death" On The xbox 360?

... if a general hardware failure is experienced? If the console is still under warranty then it should be replaced by wherever you purchased it from for free (when buying a new xbox 360 console it would be wise to get an extended warranty so if the "Red Ring Of Death" is experienced the problem can be solved quickly) For those unlucky enough to have no warranty cover then there are only a few options left. Number one is to fork out the hundreds needed to buy a new console that may wind up experiencing the same problem as the original one so is probably not the best solution. Number two is to ring up the Xbox 360 technical helpline (1-800-4MY-XBOX for American gamers, 425-635-7180 for international gamers) between 6am to 10pm Pacific time. After explaining the issue down the phone a box will then be shipped out.

When it is received remove ALL cables and controllers, discs from the drive and the hard drive itself and then place the console inside the box and ship it back to the address provided (make ...more

Will The Wii and PS3 Make a Buy for GameStop?

...ing out of pre-orders for these revolutionary gaming consoles, with the strong support of games available for these systems, along with a high price retailed, for at least the PS3, loyal gamers, whether they can truthfully afford the system or not, will not be hesitant to immediately purchase their respective console as soon as they can. What that means is that a company like GameStop will seem a tremendous boost in fundamentals because of large sales and purchases. Already looking at margin increases over the past year after Microsofts Xbox 360 released, GameStop has produced over a 70% increase in revenue which includes doubling its operating income. If such fundamentals grew at such high levels just based on one system release, imagine how both Nintendos Wii and Sonys PS3 will be beneficial to thi...more